Attract More Customers

Having the tastiest dishes and the friendliest servers won’t always matter if nobody knows about your restaurant. While these are important qualities, you need to know how to market your restaurant so you can draw in customers in the first place.

It’s critical that you market your business with promotions, loyalty programs, and communications, but it’s equally important that your marketing is done well, otherwise it won’t be as effective or profitable. Luckily, you don’t have to do it alone. You can use restaurant technology to automate marketing and attract more customers.

Loyalty programs  are a great way to keep customers coming back time and time again. These programs are simple, cost-effective ways to reward customers for continued business, and improve the customer experience. You can even use your loyalty program to track customer preferences and send targeted promotions based on order history.

If you want to implement a loyalty program, ditch the paper punch card or the plastic membership cards. Today’s technology allows customers to access memberships from their smartphones to see and redeem loyalty rewards points. You can even identify loyal customers through phone numbers and email addresses, which you can then use to market your business with promotions.

Restaurant Email marketing is another quick and easy way to market your business and get people in the door. Use email communications to notify customers about upcoming promotions, remind them of happy hours and specials you are running, or offer discounts and coupons to encourage customers to visit your restaurant.

With email solutions like Heartland email marketing , you can automate your email promotions and view data like offer redemption, click rate, and more. Use this data to create more effective promotions and tailor your marketing to your audience.

Word-of-mouth marketing is the best marketing you can ask for, but it doesn’t come automatically. You need to provide the kind of customer experiences worth telling friends and family members about. One way to do this is by improving your reservation process.

Take advantage of reservation and table management solutions that easily integrate with your POS and allow you to provide accurate wait times, shorten lines, and easily schedule special events or accommodate large groups.

Make your dining atmosphere more inviting to encourage repeat business. Not only is your floor plan important for accessibility, but it is central to your entire guest experience. Crowded floors can make guests feel uncomfortable, but a dining room with too much empty space prevents you from serving more customers. Find a balance and optimize your dining space to ensure guest comfort for a better experience. Providing great customer service and presentation is the key to keep them coming back for more.