Having the tastiest dishes and the friendliest servers won’t always matter if nobody knows about your restaurant. While these are important qualities, you need to know how to market your restaurant so you can draw in customers in the first place.
It’s critical that you market your business with promotions, loyalty programs, and communications, but it’s equally important that your marketing is done well, otherwise it won’t be as effective or profitable. Luckily, you don’t have to do it alone. You can use restaurant technology to automate marketing and attract more customers.